Verbatim coding that scales with your panel.
3,421 open responses, 47 codes, 12 themes, 1 report – in minutes instead of weeks. deepsight automates the qualitative analysis of your studies: reproducible, auditable, and in 8 languages.
Three problems every MR agency knows.
Qualitative analysis is the bottleneck in market research – not data collection.
Manual coding doesn't scale.
5,000 verbatims per wave, two coders, three weeks lead time. Tracking studies become a bottleneck – and the field report is waiting.
Quality varies between coders.
Coder A sees 'price', Coder B sees 'cost'. Without systematic alignment, drift occurs – and inter-rater reliability drops wave after wave.
Reporting takes as long as the analysis.
Coding is done – but it takes days before the slide deck reaches the client. Copy-paste from Excel, formatting, review loops.
Features built for market research.
Not adapted, but designed – for verbatim coding, tracking studies, and multi-market projects.
Auto-coding with audit trail
AI-powered coding with full traceability. Every assignment is documented – who, when, which model.
Theme clustering (hierarchical)
Automatic detection of themes and sub-themes. Hierarchical structure instead of flat code lists – for more differentiated insights.
Inter-rater reliability
Cohen's Kappa calculated automatically. Compare AI vs. human coding – at the push of a button, not on request.
8 languages without translation loss
DE, EN, FR, ES, IT, NL, PL, PT – one code frame, comparable results. No separate pipeline per language.
Code frame versioning
Save code frames as versions, compare them, and reapply on new waves. Consistency across tracking studies.
Export & reporting
Excel, SPSS, PowerPoint – directly from analysis. Results in the format your client expects.
Where deepsight is used in market research.
From ongoing tracking studies to ad-hoc projects to multi-market analysis.
Tracking studies
Wave after wave, same codes, same model, comparable results. Automated coding with code frame versioning – for consistent monitoring over months and years.
Verbatim coding
5,000 or 50,000 open responses – coded in minutes instead of weeks. Auto-coding with audit trail and optional human review for critical questions.
Multi-market research
One code frame, eight languages, comparable results. For international studies that need to work without a translation pipeline.
Ad-hoc analyses
Fast analysis without setup. Upload data, cluster themes, export results – for pitch preparation, concept tests, or exploratory studies.
Three paths – depending on what your project needs.
Not every study fits into a SaaS tool. That's why we offer three entry points – from self-service to your own infrastructure.
Market research standards, technically implemented.
GDPR-compliant
Frankfurt hosting, DPA, no third-country transfers. Your panel data stays in Germany – and under your control.
Audit trail
Every coding, every model decision is traceable and exportable. For methodological transparency towards clients.
IRR native
Inter-rater reliability (Cohen's Kappa) calculated automatically. AI vs. human, human vs. human – at the push of a button.
Made in Germany
Developed and operated in Osnabrueck. German GmbH, German law, German hosting – no US dependencies.
Ready to automate your verbatim analysis?
Discuss your use case directly with our MR team – whether cloud, Slide Factory, or on-prem.